Queens Fish Bar 2:13 Sun Sep 20
superdry
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Anyone over the age of 20 wearing clothing by superdry is a cock.
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Replies - In Chronological Order ( Show Newest Messages First)
RM10
2:15 Sun Sep 20
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there are lots of cocks then!
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13 Brentford Rd
2:23 Sun Sep 20
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Fake Japanese label made in the UK.
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On The Ball
2:37 Sun Sep 20
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Brand of choice of wife murderers.
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eusebiovic
2:43 Sun Sep 20
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Style for people who don't like style...
You know...shiteaters
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lowermarshhammer
2:54 Sun Sep 20
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www.engrish.com
see above
If you have any superdry clothing this is what you actually look like to a Japanese person....
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Slow_Joe
2:59 Sun Sep 20
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I own a few superdry garms I am not ashamed to admit.
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ted fenton
3:03 Sun Sep 20
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I thought this was a Granny porn thread.
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bruuuno
3:07 Sun Sep 20
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"Hmm how do I make it look the the world that I'm insane and notnfit for trial? I know, I'll dress head to toe in superdry"
Job done
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Sven Roeder
3:08 Sun Sep 20
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Ag!
This the lot where you pay more for the PRIMARK style garment cos it has SUPER DRY emblazoned on it in 2ft high letters?
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Spandex Sidney
3:09 Sun Sep 20
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ted fenton 3:03 Sun Sep 20
Arf! Yes it's a porn title, published by a company called Rooney Industries.
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sidneyshitcunt
3:41 Sun Sep 20
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I actually disagree with the OP:
I think Superdry's success nationally is more down to the British Government's lack of meritocracy. The owner Mr Dunkerton was successful in Cheltenham on a market stall, and Oxford in a shop called "Cult Clothing". Anyone with half a brain in Oxford could see Superdry would be a successful national/international brand due to it outselling all existing national brands in Oxford/Cheltenham despite being local.
I think some people misinterpreted that, strategically, as "it's easier to be a local brand and be successful locally though" when it, in fact, isn't. (The local hit of the national budget of Nike would still be 1.5x, 2x, 3x Superdry's advertising with not the same success)
The government thinks the "aspirational for everyone" type of shopper goes to Debenhams/BHS having, as it does, no clue that normal people don't shop at Primark (to use the quoted example) out of 'choice', and Prada if they had money. Most rich people's idea of where people shop between Primark and Prada are the conservative, old peoples shops like Debenhams and that is not the case at all.
Strategically, that is the big problem of interpretation, that Superdry took advantage of nationally. Like the difference between playing blanket defence and counter-attack, it looks the same to someone who has no vision on the subject but it is absolutely different in intention.
- Secondly, I believe the meritocratic origins of Mr Dunkerton and his team have created a platform for INTERNATIONAL success by being able to reach out to the world in a way that most British companies do not, by virtue of the type of people running them.
Most people running British companies are Managerial and not Entreprerial. Went to Eton, get paid a large salary, don't want to rock the boat because it might cost them their £500,000 salary and why would they risk it since they were appointed at their Masonic Lodge and are not truly risk-takers.
Plus I've got a cool leather jacket from Superdry, £199 RRP, looks so much better than the shite leathers most people traipse about in.
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sidneyshitcunt
3:42 Sun Sep 20
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And I'm 64.
Cheeky cunt "people over 20"
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13 Brentford Rd
3:49 Sun Sep 20
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The irony is the Japs are prob the most stylish and fashionable nation and wouldn't dream of wearing anything as tacky.
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flyingV
3:49 Sun Sep 20
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I read all of that to find you spent 200 quid on a superdry jacket. Christ.
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zebthecat
3:51 Sun Sep 20
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I cannot see the appeal of actually paying (and over the odds at that) to be a walking advert.
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Ridikzappa
3:59 Sun Sep 20
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Where i live the only people who wear Superdry are methedone users, Justin Beiber wannabe 14 years olds, murderous looking Pakistanis and personality-void 50 year old blokes
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defjam
5:56 Sun Sep 20
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Well done to them for becoming a world wide brand from a market stall, BUT i wouldn't be seen dead wearing it, i wouldn't wear Lacoste, Boss, Armani, Polo etc all high street brands.
I have seen Japs wear Superdry in Tokyo though which was amusing especially as most of the Jap labels are so meticulous in their design.
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Gavros
5:58 Sun Sep 20
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theyve got a lovely jacket at the moment that im thinking of buying and it just has a little superdry label, which id easily cut out.
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Claret Badger
5:58 Sun Sep 20
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keep up
Superdry
A&F
Bench
McKenzie
all labels for cocks
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B6NY B
5:59 Sun Sep 20
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It isn't a designer label.
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